The ClickWerx platform is predicated upon the tenets of transparency and actionable information. Advertisers are able to track traffic, on a source by source basis, through a proprietary online reporting system. With this information they are empowered to optimize campaigns by customizing bids for each publisher and traffic source. This allows Advertisers to deploy their ad budgets in a more meaningful and efficient manner, while ultimately maximizing their return on investment ("ROI").